Starcom, Bengaluru, bags ING Vysya Life Insurance

By , agencyfaqs! | In Media Planning & Buying | January 09, 2007
The size of the business is estimated to be Rs 20 crore. MediaCom was the incumbent media agency

ING Vysya

Life Insurance has appointed Starcom MediaVest Group as its AOR. The account will be handled out of Bengaluru. MediaCom used to handle the business till recently. The size of the business is estimated to be Rs 20 crore.

Manish Porwal, MD, Starcom India, West and South, says, "With ING Vysya Life Insurance as our client, we will be unearthing new ways of using the opportunities in the financial space. Our approach to business, juxtaposed with our expertise and in-depth understanding of holistic planning, helped us acquire the business."

Manish Porwal
Porwal adds that the life insurance industry faces several unique and fresh challenges today. Co-optition, or the enhanced power of the symbiotic effort of advertising for the growth of the entire industry and not just the brand, is one of them. Starcom intends to use nuggets like these in its media strategy.

Sindhuja Rai, general manager and head, Starcom, Bengaluru, says, "We will be incorporating our 'nuts and bolts' approach in our contact planning for delivering on all aspects of communication."

According to Sapna Desai, senior marketing manager, ING Vysya Life Insurance, Starcom's experience, knowledge and passion to deliver scored major points for it. "Life insurance is about people, their needs and emotions," she says. "We think Starcom has the ability to weave human sensitivities when they convert the marketing strategy into their communication and contact plans and draw out successful delivery models for us."

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