STAR's Satya Raghavan moves to MSN

In his quest for a challenging task, Satya Raghavan, vice-president, marketing, STAR India, has moved to MSN India

STAR India's vice-president, marketing, Satya Raghavan, has made a quiet exit from the company. He has joined MSN to head consumer marketing. He will report to MSN India's country head Jaspreet Bindra.

The position that Raghavan holds currently is newly created. He will be responsible for the marketing and PR of the various products in MSN's portfolio. Elaborating on Raghavan's role, Bindra says, "His prime focus will be to market our brands to the huge base of Internet consumers and get our brands to resonate with them."

Satya Raghavan

An alumnus of IIM, Lucknow, Raghavan joined STAR in 2004; while there, he looked after STAR Plus exclusively in the beginning. Later, he was made responsible for the Hindi channels of the STAR bouquet, and later still, for the marketing of all the STAR channels. Prior to STAR, he was the brand manager for Pillsbury.

The decision to join an online venture was triggered by the challenges offered by the latter medium. "The Internet has thrown up huge challenges today and it's evolving rapidly. I hope to catalyse this process," says Raghavan.

Recently, MSN India appointed Samir Saraiya of Yahoo! India head of business development. MSN is expected to roll out more products in the next few months. Currently, it has MSN India and Windows Live in its brand portfolio.

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