Chandigarh based, bus-building company (which likes to call itself a 'global mobility solutions' company), is looking for a creative agency that will help it launch a new bus brand. The new brand, presumably a tourist vehicle, will be launched across India later this year.
JCBL general manager Capt. MS Grewal has confirmed the development to agencyfaqs! At this point, JCBL intends to set up new projects, including bus retailing. And it is seeking a media agency to promote these projects.
JCBL is still to allocate a budget for its promotional activities. Senior executives at the company say the advertising budget will be decided later with inputs from the hired agency. When probed further, they said JCBL plans to spend a few crores of rupees mainly on print and outdoor campaigns.
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