Mi Marathi, the
Marathi entertainment channel from Sri Adhikari Brothers Media, will finally be launched in the third week of February. The company has roped in NDTV Media to handle its airtime sales.
"Mi Marathi is a channel that identifies the pulse of the Marathi population," says Markand Adhikari, vice-chairman and managing director, Sri Adhikari Brothers Television Network. It is targeted at all age groups and will feature a wide range of entertainment such as soaps, comedy, musicals and talk shows. According to Adhikari, it is their expertise in creating content that will make the channel superior.
The company has appointed NDTV Media as the official sales representative for Mi Marathi. Airtime sales of Janmat, the news channel from Sri Adhikari Brothers Media, will continue to be handled by the company itself.
A campaign around the launch of the channel will commence from February 10, targeting Mumbai and the interiors of Maharashtra with extensive use of outdoor media.
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