Last updated : February 08, 2007
a high-profile multi-agency pitch, McCann-Erickson has walked away with Essar Group's telecom retail chain business. Starcom has been awarded the media duties. Although Essar Group executives were tightlipped about the development, multiple sources have confirmed that the ad spend will be more than Rs 25 crore.
Agencies such as Maxus and Lowe were also in the fray for the media and creative businesses, respectively. In fact, certain media reports had prematurely hailed Lowe as the winner of the pitch while it was still in progress.
'Mobile Store' will service GSM as well as CDMA users.
© 2007 agencyfaqs!First Published : February 08, 2007