Marketing Services, which includes Tribal DDB India, Rapp Collins India, PrimeSite, Brand Therapist and Kidstuff Promos & Events, claims to have recorded a growth figure of 100 percent on its billings in the last two years.
The five specialised units under the Mudra Marketing Services banner jointly contribute 40 percent of Mudra Group's above-the-line activities and 50 percent of below-the-line activities. In terms of growth compared to last year, Tribal DDB India grew by 150 percent, PrimeSite and Kidstuff Promos & Events recorded 60-80 percent growth, Brand Therapist registered 100 percent growth and Rapp Collins India grew by a modest 20 percent.
"Touching lives in a surprising, highly relevant and meaningful ways is what the game is all about. The five strategic business units recorded their own significant growths in client base, brands and creative standards", says R Lakshminarayanan, chief executive officer, Mudra Marketing Services.
The company also claims superiority in terms of creative output. Meera Sharath Chandra, national creative director, Mudra Marketing Services, says, "If you clearly understand your customer and know where to find him, directed communication becomes simple and most often path-breaking."
She feels that the bar has been raised for the creative product of Mudra Marketing Services and that's an achievement for the group.
During the conversation, she refers to a campaign done by Mudra's events and promotions company, Kidstuff Promos & Events. Kidstuff created a whole tribe of blue faced patriotic Indian fans for Pepsi to encourage the Indian team at the ICC Champions Trophy 2006. The tribe was branded as the 'Pepsi Blue Billion'.
As part of the initiative, Pepsi brand ambassadors Shah Rukh Khan and Priyanka Chopra travelled with fans and cheered for India, using the campaign slogan 'Oooh aaah India, aaah yaaa India', when India played England in Jaipur.
Chandra has recently been chosen as a member of the Interactive jury at Clio 2007 in Miami. Chandra will also be judging the One Show Interactive at New York from March 11-17, 2007.
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