Starcom appoints Tarun Nigam executive director, India, North

Nigam will replace Anita Nayyar as head of North at Starcom. He moves in from MediaCom

Tarun Nigam of MediaCom, Delhi, has joined Starcom as executive director, India, North. He replaces Anita Nayyar, who recently quit the agency to move on to MPG as CEO.

Nigam had taken over the reigns of MediaCom just a few months ago, following the exit of the agency’s top management, including Jasmine Sohrabjee, Harish Shreyan and Satyajit Sen.

At Starcom, Nigam will be responsible for North India, oversee the agency’s recently commenced operations in Pakistan and Bangladesh, and draw upon the Group’s famed Entertainment and Embedded Marketing unit, based in Mumbai.

Nigam, who will work under the guidance of Ravi Kiran, CEO, South Asia, Starcom MediaVest Group, will be based in Delhi. His focus will be to provide solutions, especially in non-traditional media such as out-of-home, sports, digital and rural marketing, retail and activation.

An MBA from Philippine Christian University, Nigam has more than 12 years of experience in the industry. He began his career with UTV in 1994, where he looked after acquisition and sales operations.

His next destination was the WPP group, in 1999. He spent eight years there, working for its various agencies, Mindshare, Maxus and MediaCom. During his long stint there, he worked on accounts such as Gillette, ‘Hindustan Times’, Hero Honda, American Express and Ranbaxy.

Nigam says he could not resist Starcom’s sheer vision of marketing, communications and media. “It is rare to find such clarity, focus and leadership in media agencies,” he says. He is also impressed by the stand that Starcom has taken about being selective in choosing its clients and preferring to focus on those already in hand.

Ravi Kiran says, “Tarun has the right mix of maturity and hunger, which is what we require to turn a new leaf for the North India operations.”

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