middle of last year, TCI (Transport Corporation of India) awarded its creative duties to Contract Advertising, but for reasons unknown, the relationship did not last. Eight months later, TCI is again scouting for agencies. Contract was working mainly on the XPS account - the door-to-door courier service of the TCI Group.
The company is expecting the new agency to play a larger role. It wants a fresh perspective on its brands, and also wants to roll out a corporate campaign as the company completes 50 years in 2008.
Says K Prabhakar, president and chief executive officer, XPS, "We have some big plans up our sleeve for when the group completes 50 years in 2008."
Four agencies are believed to be in the fray for this business, but their names couldn't be ascertained. TCI says it has allocated Rs 8 crore for advertising, which is more than when the business had moved to Contract.
The TCI Group was set up in 1958 and, besides XPS, the door-to-door courier service, it owns brands such as TCI Seaways and the flagship company, TCI, which is a transport organization.
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