If sources & #BANNER1 & # are to be believed, the latest brand from the Maruti stable, SX4, which is the refurbished and rechristened Baleno, has moved to Lowe. However, the official document on this hasn't been signed yet.
Lowe is on Maruti's roster and handles its other brands such as the Omni, Alto, Esteem and Versa.
Two months ago, agencyfaqs! reported that Maruti Udyog was reviewing its roster agencies for the new brand. Besides Lowe, the other agencies on Maruti's roster are O&M, Hakuhodo Percept and Capital Advertising.
Hakuhodo Percept handles the Maruti 800 and Wagon R, Capital has Swift, and O&M bagged the Zen Estilo recently.
It is also learnt that the company plans to spend around Rs 10 crore on advertising the SX4, at par with the spends on all its other brands.
Lintas Media Group's Initiative is the AoR (agency of record) on the Maruti business.
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