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Kartik Sharma appointed GM, Maxus, Mumbai
Sharma has around 12 years of experience across varied media functions, from planning and buying to research and analytics
Kartik Sharma has put in his papers at Madison, Mumbai, where he was director, Madison Media Research Centre (MMRC). He has moved to Maxus, Mumbai, as general manager. He will assume his role at Maxus from April 24.
Sharma replaces Rathi Gangappa, who had been with the agency for five years. He will report to Ajit Varghese, MD, Maxus.
Varghese says, “The way Sharma has taken up newer responsibilities and worked on a different functional role every three years is admirable. His previous association with me at Madison was a great resource for analytics and new business pitches, which he now brings to Maxus.”
In his new role at Maxus, Sharma will head Maxus-Insights, which undertakes planning for clients, drawing upon cross-category learning and expertise from GroupM to delve deeper into specific strategic issues faced by clients.
Sharma has approximately 12 years of experience across varied media functions, from planning and implementation to buying, research and analytics. In his previous role at Madison as director, MMRC, he has been heading research and analytics for the last three years. Apart from being actively involved in the agency’s vision of developing proprietary media tools and strengthening the customised data analytics process, he was also involved with new business development.
Prior to his assignment at Madison, Sharma was planning director at MindShare, Mumbai, another GroupM agency. He spent three years there and has worked on accounts such as ICICI, Prudential, Onida, WGC and SBI Life. Over the years, he has been a member of the Television Audience Technical Committee, NRS and Listenership Track. Sharma is also a visiting faculty member at MICA, Ahmedabad.
Sharma says, “At Maxus, I will be playing a larger role of not only adding value to the client’s business, but also of continually improving the planning product for clients through the vast internal expertise of GroupM. I also plan to bring new thinking to the table through Maxus-Insights.”
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