Hair is in India now

Hair, the UK's best-selling hair magazine is coming to the Indian shores under an exclusive licensing agreement

IPC Media, the

specialised publishing arm of Time Warner company has tied up with the Indian contract publisher, Spenta Multimedia to bring one of its big-ticket brands to India.

Come July, the UK based 30-year-old hair care magazine, Hair, will be launched in India as per an exclusive licensing agreement with Spenta Multimedia.

The magazine offers its readers hundreds of latest haircuts, colours and trend updates. In addition celeb styles, expert advice and makeovers will be part of the content.

The magazine will also have regular columns from Indian hair and skin professionals such as dermatologists and hair stylists. The magazine which plans to have a celebrity on cover, as has been the trend among other lifestyle magazines in India, will have a judicious mix of national and international content.

Maneck Davar, proprietor, Spenta Multimedia feels that this is the appropriate time to launch such a title in India. His rationale: There is a sudden splurge in the demand of hair and beauty products, which is a result of changing consumer aspirations and lifestyles."

The magazine which will be priced at Rs 50, will start with a print run of 30,000 copies, but the plans are to increase the circulation to 50,000 copies in the next one year. The UK edition is also available in the Indian market, but it is priced at Rs 400, and Davar is confident that the low price tag will be a deciding factor for the success of this title.

Spenta Multimedia is one of the lead contract publishers in the country with magazines such as 'Jetwings', 'First Update', 'The Smart Manager' in its portfolio.

IPC Media is the UK's leading consumer magazine selling over 350 million copies each year worldwide and it has magazines such as What's on TV, Now, Marie Claire, In Style, Pick Me Up, Look among others in its portfolio.

It already has a presence in the Indian market, with Marie Claire which is published in agreement with the Outlook group.

2007 agencyfaqs!

First Published : April 12, 2007

© 2007 agencyfaqs!