Last updated : April 13, 2007
India unveiled the new Consumer Superbrands for the period 2006-07. This time around, however, Superbrands was validated by consumers over a period of four weeks across 169 categories and 1,699 brands. About 13,085 respondents participated in the process through internet by choosing and shortlisting brands. The data was evaluated and put together by AC Nielsen.
There were three stages for the selection of Superbrands. The primary process involved selection by consumers followed by a two stage re-selection by members of the Council for Consumer Superbrands 2006-2007. The council comprises of renowned members such as Rajeev Bakshi, chairman, Pepsico India Holdings, Colvyn Harris, president and CEO, J Walter Thompson, Vineet Jain, managing director Bennett, Coleman & Co. and Shantanu Khosla, managing director Procter & Gamble.
Anmol Dar, managing director, Superbrands India, says, "By letting consumers to participate, we have felicitated a healthy mix of validation and endorsement and thorough brand logic to bring out this new edition of Superbrands."
Here is a sneak peak into the brands of a few categories that have been included in Superbrands 2006-07. In the Cellular Services category there are Hutch and Airtel, in the newspapers category there are The Times of India, the Hindu, The Economic Times, Dainik Jagran, Malayala Manorama and Anand Bazar Patrika. In the ready made garments category brands like Van Heusen, Louis Philippe, Park Avenue and Colorplus have been featured.
In the satellite channels category, STAR Plus, HBO, NDTV 24x7 and Aaj Tak have been included, while in the retail category Shopper's Stop and ITC Lifestyle have been included. SBI and HSBC are the two brands listed as Superbrands in the banking category, while in the detergents space Nirma and Ezee made their way into the list.
Some other brands that have been featured are Taj Hotels, Cadbury, Barista, Raymond, SOTC, LIC, Pepsi, IBM et al.
© 2007 agencyfaqs!First Published : April 13, 2007