Geeta Rao, who
till recently was a creative advisor with Mudra Communications, has decided to try her luck beyond the ad world. She has joined the beauty and lifestyle magazine, Vogue's Indian edition as editor - beauty & health. She will be responsible for the beauty and wellness section on the magazine.
Justifying her move to the world of luxury, celebrity and style, she explains, "In my career, I have worked on several luxury and beauty brands. So in way, this was natural progression for me."
While at Mudra, Rao has worked on the launch of skin and hair care brand Neutrogena in India. Even in the past, as regional creative director at Ogilvy Thailand, she handled the Dove brand for entire Asia Pacific region. Prior to that Rao was with Ogilvy Mumbai, where she worked on brands such as Ponds, Lakme, Dove and Pears. Rao has also worked with Rediffusion DY&R, as consulting creative director on the Palmolive brand.
Besides, she has written columns and features in the country's lead publications such as The Times of India, The Hindu, Asian Age and The Financial Express on topics incorporating advertising and marketing, beauty brands and trends.
Underlining the publishing business boom in the country, she stresses, "There is a huge demand for writers and thinkers, who understand the luxury and beauty space. For me the excitement of the move is the challenge of being part of a big brand launch and an international network as well as being able to communicate directly with consumers."
She feels that her experience of working with women in several markets will be fruitful in her new career.
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