It's that & #BANNER1 & # time of the year when the 'Oscars of advertising' take centre stage. This year, Indian advertising agencies are all set to repeat last year's good performance at one of the biggest advertising awards in the world.
The One Show this year has as many as 33 Indian entries competing for the coveted pencils, one up from last year's 32. As in 2006, O&M and Rediffusion DY&R have the maximum finalists (six each), followed by McCann-Erickson (four main and one design).
O&M's finalists come in the form of work done for WWF Tree (Posters - Campaign), Single Damien Lobo Tattoo (Corporate Identity), Seagram India Limited Fuel (Single), Shipra Estate Spiderman (POP and In-Store: Single) and WWF India (Collateral: Single).
The last finalist from O&M in One Show is for its client Dr Nisha Maheshwari, titled 'Scratch'. All of the agency's finalists are also finalists in One Show Design.
When quizzed about which entry O&M is most positive about, Emmanuel Upputuru, senior creative director, O&M, says, "I think Seagram, Shipra and WWF India have a fair chance."
McCann's four main finalists are for Kansai Nerolac, MS Xbox 360, Cocco's Café and Happydent, with the last one being only the third film entry from India in the history of the awards.
Manish Bhatt, senior creative director, McCann-Erickson, says, "The Happydent film is the most talked about among all of our finalists. I definitely expect it to fetch us a metal."
Rediffusion DY&R has all six nominations in the design category. Three of its six nominations are for client Midland Bookshop for 'On the Road' (Booklet), 'The Hero With A Thousand Faces' (Booklet) and 'The Reader's Alphabet' (Posters).
Among other finalists are Ambience Publicis (one main and one design nominations), Bates (two design), Contract advertising (two design) and Grey Worldwide (one main and one design). Leo Burnett India has also managed a finalist for its newspaper campaign for client Prerana.
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