Titan has & #BANNER1 & # launched innovative Aviator Series watch collection inspired by World War II fighter planes. And what is even more surprising is that the television commercial for the same does not feature Aamir Khan, Titan's brand ambassador. Instead, Titan roped in National Geographic Channel (NGC) to create an ad to the World War flavour to it.
NGC features a series called 'Top Gun' which features stories on the evolution of jet planes and fighter aircrafts. Titan cashed in on this opportunity and became the associate sponsor of the show and sought original footages of film from it for the TVC. "We had made an audio visual and then NGC provided us with the original footage and blended it with our concept," says Suparna Mitra, head, marketing, Titan. She says that there were also contributions from O&M, its advertising agency.
Speaking about this joint initiative with Titan, NGC's vice-president, marketing, Rajesh Sheshadri, says, "This association with Titan Aviator Series exemplifies our ability to go beyond the brief and delivering out of the box solutions for our partners."
The TVC is being aired only on NGC and heavily during the 'Top Gun' series. Mitra says that the series reaches the right target and hence there isn't any need to extend it to other platforms. This new collection is targeted at upwardly mobile men between the age of 25-35 years, in top ten cities. The TVC is supported by print and outdoor campaigns which highlights the watch collection.
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