Vyas Gianetti Creative appoints creative duo from Everest

For nine years now, Dhawan and Chatterjee have been moving together to various agencies

Kapil Dhawan and Arnab Chatterjee, creative directors at Everest Brand Solutions, Delhi, have moved on. They have joined Vyas Gianetti Creative (VGC) in the same capacity.

Dhawan and Chatterjee have been together since the time they met in 1998 at TBWA, Delhi. At that time, Dhawan joined the agency as a senior copywriter, and Chatterjee as an art director. After five years, they both stepped out of TBWA as creative group heads.

Vyas Gianetti Creative appoints creative duo from Everest

Arnab Chatterjee

The pair moved to Mudra in 2003, where they joined as associate creative directors. After a year, they were both elevated to creative director. In 2006, they moved out, together, to join Everest as creative directors. They did a one-year stint with Everest.

Together, they have worked on leading clients such as Nestle, Dabur, Unitech, DLF, Godfrey Phillips, Turner (HBO and CNN), Samsung and the India Today Group.

Kapil Dhawan

Dhawan started his career in 1996 at Mudra as a trainee. After a year, he moved to Capital Advertising as copywriter. After a stint of one year there, TBWA happened. He has worked on other brands such as JK Tyres, LG and Spice Telecom.

Chatterjee, on the other hand, began his career with Grey Worldwide, then Trikaya Grey, in 1995. He joined as a trainee. He spent three years at the agency, and stepped out in 1998 as art director. Some of the other businesses that he has worked on are GlaxoSmithKline, Beecham and Bakeman’s.

Anjan Roy

Anjan Roy, branch head, VGC, Delhi, says, “It’s just a little more than two years since VGC’s branch in Delhi was established, and Dhawan and Chatterjee’s coming in is at a time when the Delhi branch has performed better than expected. The creative custodianship of all the brands that are handled out of VGC, Delhi, lies in their hands, and they will also produce some work for the Mumbai branch, if required.”

VGC is in an expansion mode and is all set to beef up its creative team. Mid and junior level appointments are in the process.

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