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Kidstuff Promos and Events renamed Kidstuff Promotional Marketing

By , agencyfaqs! | In Advertising | May 04, 2007
Mudra's specialist promotional marketing arm has re-christened itself and also unveiled its new corporate identity


Mudra's specialist & #BANNER1 & # promotional marketing arm, Kidstuff Promos and Events, has been re-christened as Kidstuff Promotional Marketing. Part of the re-christening includes a new logo and corporate identity to portray its fresh strategic plans.

Madhukar Kamath

R Lakshminarayanan
The new name and logo is to strengthen its growth plans and focus. The new mantra for this company will be 'Idea first, execution next'. Madhukar Kamath, MD and CEO, Mudra, says that this marks the beginning of a new phase for Kidstuff.

R Lakshminarayanan, CEO, Mudra Marketing Services, adds, "From short term sales blips to long term brand strategic plans, the clients' expectations are changing and they are willing to spend more on below the line activities."

There is an increasing demand from clients for promos that strengthen brand image, he says. Kidstuff is devising brand promotion strategies that meet these requirements and also investing in people and skill sets to give an impetus to new ideas and creativity.

About the new logo, Jai De Costa, president, Kidstuff Promotional Marketing, says, "The logo portrays the spotlight usually seen on stage. The three colours - yellow, green and red - denote the vibrancy, freshness and passion of the company."

Kidstuff Promotional Marketing provides its services to companies such as Hindustan Unilever Ltd., Intel, Bausch & Lomb, Discovery Channel, Pepsi, Disney, Motorola and ITC Foods.

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