promotional marketing arm, Kidstuff Promos and Events, has been re-christened as Kidstuff Promotional Marketing. Part of the re-christening includes a new logo and corporate identity to portray its fresh strategic plans.
R Lakshminarayanan, CEO, Mudra Marketing Services, adds, "From short term sales blips to long term brand strategic plans, the clients' expectations are changing and they are willing to spend more on below the line activities."
There is an increasing demand from clients for promos that strengthen brand image, he says. Kidstuff is devising brand promotion strategies that meet these requirements and also investing in people and skill sets to give an impetus to new ideas and creativity.
Kidstuff Promotional Marketing provides its services to companies such as Hindustan Unilever Ltd., Intel, Bausch & Lomb, Discovery Channel, Pepsi, Disney, Motorola and ITC Foods.
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