Joshi, executive chairman, McCann Erickson India, and regional creative director, South and South East Asia, McCann, has been appointed as the Asia representative on the McCann Worldgroup Global Creative Collective. The 13 member board was formed recently with the purpose of tapping creative talent within the group.
The idea is to harness the collective creativity of McCann Worldgroup, drive collaboration, and ensure that the Worldgroup has the talent base needed to deliver ideas and innovation spanning the communications spectrum.
The group will be responsible for the quality and reputation of the McCann Worldgroup creative product, as well as for identifying and training talent.
Chaired by McCann Erickson New York's chief creative officer, Joyce King Thomas, the collective will include Marcio Moreira, V-P of Worldgroup, as senior advisor for the group, Adrianna Cury (Latin America), Milka Pogliani and Agustin Elbaile (EMEA), Jeremy Perrot (Asia Pacific), and representatives from MRM, Momentum, Universal McCann, FutureBrand and Weber Shandwick.
Joshi was made the executive chairman of McCann in India only a few months ago.
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