afaqs!

Post Rajiv Mishra, Rajat Nigam to take care of Radio Dhamaal

By , agencyfaqs! | In Media Publishing | May 08, 2007
While Mishra is slated to join a new company, Rajat Nigam, an old Prasar Bharti hand has replaced him on the radio venture


Rajiv & #BANNER1 & # Mishra, COO, BAG Films, has called it quits at a critical juncture, when the media company is set to launch its first radio station. Mishra was heading Radio Dhamaal, the radio venture of BAG Films.

But Anurradha Prasad, managing director, BAG Films, seems to be confident. The production house, soon to be a broadcaster, won the license for 10 cities in the second phase of FM bidding.

Anurradha Prasad
"Why should Rajiv's departure affect the organisation? We have an entire system in place, including equipment, infrastructure, and programming and marketing teams. Rajiv did his job well but it was also a team effort", says Prasad.

BAG Films has been quick to find a replacement for Mishra. "Rajat Nigam has taken over as director, operations, BAG Films, and will be making sure that the radio channel launches without hiccups," adds Prasad.

Mishra told agencyfaqs! that his quitting the company was not a sudden development, and that he had informed the management three months ago about his desire to move on. "I have an offer to join a new company in the media space, but unfortunately, I can't reveal its name now," Mishra told agencyfaqs! He asserted that the separation was mutual.

But, is it ethical to leave a project when it is about to see light of day?

"Everything at Radio Dhamaal is in place; the technology has been finalised and the roll out will take place soon. So, I have completed my responsibilities there," adds Mishra.

Mishra is currently on a 10 day break before he joins the new organisation.

"I will communicate my new destination once I join in two weeks' time," says Mishra.

Mishra worked with brands such as Reliance Infocom, Star TV DTH, TV Asia, 'Hindustan Times' and Yes TV before joining BAG Films.

Rajat Nigam, who'll be filling Rajiv's shoes as far as Radio Dhamaal is concerned, seems excited about the challenge: "With 15 years of experience behind me in broadcasting, mostly PSUs, I believe I can give a lot to the company. I'll be taking care of radio as well as television properties."

Nigam has worked with Prasar Bharti and was working with BECIL (Broadcast Engineering Consultants India Ltd) immediately before joining BAG Films.

Asked about who will replace Mishra as COO of BAG Films, Anurradha Prasad says, "It's too early to talk about it".

2007 agencyfaqs!