international carrier, Air India, which already has an in flight magazine, 'Namaskaar', is planning to get into serious business. It now will have a second in flight magazine, 'Corporate', primarily for business and executive class passengers.
The magazine will be bi-monthly, and will have a round up of India Inc. and its movers and shakers.
Mediascope Publicitas, the international media representation house, is the publisher of the magazine. The company already publishes 'Namaskaar'.
The first issue of the magazine, with Ratan Tata on the cover, will be released this week.
The cover story for the first edition features Ratan Tata, a perfect example of the traditional world reaching out to the new with gusto. In the inaugural issue, 'Corporate' also features companies that have initiated corporate social responsibility programmes in a bid to bridge social gaps and promote welfare.
'Corporate' will have 60-80 pages and will include guest columns on food, drinks, personal finance and business trends.
"India is changing very rapidly and 'Corporate' attempts to capture this transformation in a few pages. As the passengers reach closer to their destination, 'Corporate' will prove to be a pleasurable read and an intelligent companion," asserts Peter Morgan, chief operating office, Mediascope, also a guest writer in the inaugural issue.
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