Murdoch Jr-Percept JV launches Percept Talent Management

By , agencyfaqs! | In Media Planning & Buying | May 10, 2007
Rupert Murdoch's son, Lachlan Murdoch, will own a 50 per cent stake in the venture

Percept Holdings

is on an expansion spree. After relaunching its various divisions and launching a few others such as PDM Entertainment and PDM Wedding Management Services, it has entered into a joint venture with Illyria Pty's Lachlan Murdoch, son of Rupert Murdoch, to launch Percept Talent Management.

Percept Holdings used to service clients such as Amitabh Bachchan and Sachin Tendulkar through PDM. This marks the official formation of a new vertical dedicated to talent management. Vinita Bangard has been appointed as COO, PTM.

Percept Talent Management (PTM) will manage talent from the fields of motion pictures, television, fashion, music and branded entertainment. It will create, inculcate and promote talent and will also oversee the whole spectrum of marketing, financial, administrative and other aspects in the media and entertainment space.

Some other offerings of PTM include legal and financial aspects, tax, wealth, health, diet, image and social responsibility, publishing, merchandising, media tie ups, BTL events, public relations, grooming, relationship management and endorsements.

Shailendra Singh
The joint venture is aiming at a top line of Rs 1 billion in the first year and a further growth of Rs 2 billion in the next two years.

"PTM, with its expertise and resources from across the globe, will be India's first full fledged talent management company and will cater to the problems the industry faces today," says Harindra Singh, vice-chairman and managing director, Percept Holdings.

Lachlan Murdoch is pleased that the first Indian investment of his company, Illyria, is in the area of creative talent. He says, "Around the world, the media industry is driven by creative talent. I am confident that PTM will serve its clients effectively."

Shailendra Singh, joint MD, Percept Holdings, says that besides bringing in expertise, PTM will seek new opportunities to keep pace with the rapidly changing media landscape.

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