Mudra wins AAAI-Cannes Young Creatives Contest

The members of the team include Arun Chakkravarthy (art director, age 25), Mohan Jo Manjooran (art director, age 27) and Mukund Olety (copy writer, age 25)

A Mudra team from Chennai has won the Young Creatives Contest 2007 organised by the Advertising Agencies Association of India (AAAI) and supported by the Times Group. The members of the team are Arun Chakkravarthy (art director, age 25), Mohan Jo Manjooran (art director, age 27) and Mukund Olety (copy writer, age 25).

AAAI has organised this contest for seven years now. The purpose of the contest is to encourage and nurture young creative talent in the country and provide them with an opportunity for international exposure. The Mudra team will be the official Indian team to take part in the International Young Creatives Contest to be held at Cannes from June 17-23, 2007. The team will compete against other teams from all over the world.

Mudra wins AAAI-Cannes Young Creatives Contest

'Say no to child labour'

The theme for the AAAI-Cannes Young Creatives Contest was ‘Child Labour’; a total of 170 entries were received and six were shortlisted before the winning team was chosen. Arun Chakkravarthy, art director, Mudra, Chennai, says, “The idea conceived of by our team highlighted the effect of child labour on a child’s education. We stated the fact that child labour holds a child in its clutches and makes him illiterate. This was shown in the visual simply by drawing a sketch of a child on a ruled page. The lines on the page acted as bars that represented that the child was held back from getting basic education. The tagline said: ‘Say no to child labour’.”

Vinod Nair, CEO, Network Advertising, and AAAI executive committee member, was the convener of the contest and Elsie Nanji, managing partner, Red Lion, and KS Chakravarthy, national creative director, Rediffusion DY&R, were jury members.

All the expenses of the winning team’s trip to Cannes will be borne by the Times Group, the official festival representatives of Cannes in India.

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