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Rajiv Mishra joins Digital Broadcast as MD, SE Asia

By , agencyfaqs!, New Delhi | In Media Publishing | May 21, 2007
The company provides key solutions to FM radio stations in India


Rajiv Mishra, the & #BANNER1 & # former COO of BAG Films who called it quits last month, has now joined a media company, Digital Broadcast India, as managing director, Southeast Asia.

Digital Broadcast India, which was set up in 1999, provides complete solutions in convergence, broadband applications, HDTV, satellite digital TV, satellite radio stations and digital cinema.

Mishra says, "In a joint-venture agreement with the US based Digital Media Entertainment Inc. (DMEI), Digital Broadcast India offers turnkey solutions for FM radio stations in India."

Rajiv Mishra
Mishra's mandate will be to expand the market beyond India to other Southeast Asian markets. "Besides providing solutions to radio companies, the company is also into producing and syndicating television content for overseas markets," he adds.

In fact, Digital Broadcast already produces content for the US based radio station, Dhoom FM.

Interestingly, before quitting his job at BAG Films, Mishra was heading the company's radio project, Radio Dhamaal, which is about to be launched. In the past, Mishra has worked with companies such as Reliance Infocomm, Tata Sky, TV Asia, 'Hindustan Times' and Yes TV.

BAG Films has already roped in two big heads - Rajat Nigam, director, operations, and CF Moses, president, sales and marketing - to ensure the smooth launch of Radio Dhamaal after Mishra's departure.

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