Crayons bags advertising duties of ICRI

By , agencyfaqs!, New Delhi | In Advertising
Last updated : May 23, 2007
The size of the business is in the region of Rs 5-7 crore. The target audience is science, pharmacy and medicine graduates, which is a niche market

Crayons Advertising

has bagged the creative and media duties for Institute of Clinical Research (India). ICRI is one of the pioneers in clinical research in the country. Network Advertising was the incumbent.

Anand Nair, CEO, ICRI, says, "We shared a good rapport with Network Advertising, but we were on the lookout for a different thought process. Crayons is now in charge of bringing the necessary exposure for ICRI as a brand, and for the courses it offers."

ICRI, which has an affiliation with Cranfield University, UK, was set up in 2004, and Network had been handling its creative and media duties since then. Apart from bagging the business for ICRI, Crayons has also been working on the advertising for the group's aviation and hospitality institute, Maples.

The target audience is science, pharmacy and medicine graduates, a niche market compared to other professional streams.

The advertising that an institute such as ICRI is looking at is primarily print driven. Television also might be considered at some point, but not at the moment, reveals Nair.

Ranjan Bargotra
Ranjan Bargotra, president, Crayons Advertising, says, "Our job is to consolidate the leadership position of the brand and build awareness for the institute in India. The prospective target consumers are to be drawn towards opting for clinical research as a career."

ICRI is the country's first and only clinical research institute in India. ICRI offers a two-year, full-time MSc degree in clinical research, a one-year postgraduate diploma in clinical research, and PhDs.

2007 agencyfaqs!

First Published : May 23, 2007
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