The Future Group
has taken a big leap of faith in cricket at a time when the sport is touching its nadir in the country. PDM Sports and BCCI have announced that the Future Group has opted to be the exclusive sponsor for the series that India will play in Ireland and Scotland between June and July 2007.
The series involves three matches that India will play against South Africa in Ireland and a match between India and Pakistan. The series will now be known as the Future Cup. PDM and BCCI have identified the Future Group as the perfect sponsor for the series.
"Though we have been associated with cricket in various capacities before, this is the first time that we have acquired the complete sponsorship for a series," says Biyani. Meanwhile, the BCCI is overwhelmed by the interest that the Future Group has shown in the game.
The series will be simulcast live on Zee Sports and DD National with highlights on Zee Sports and Ten Sports.
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