A few weeks
ago, Radio City 91.1FM launched its new brand identity, 'Whatte Fun', to build brand distinction in the market. The new identity resulted out of insights derived from consumer research conducted by Radio City in association with Synovate.
The radio station has come out with a music video extending its presence in the visual medium. The three minute video, 'Bolo Whatte Fun', has been directed by Rohan Sippy, and the music is by Vishal-Shekhar. The lyrics have been penned by Meridien, the radio station's creative agency. It is being touted as the daily dose of light-heartedness for people immersed in their daily routines.
Radio City has tied also up with YBR Records to release the song along with 30 other songs in the fun genre from the T- Series label.
© 2007 agencyfaqs!