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Star One has rolled out an interesting marketing plan for the third season of ‘The Great Indian Laughter Challenge’ by branding BMC garbage bins and vans
Do not be surprised if you are in Mumbai and find the neighbourhood dustbin or garbage vans preaching an ‘un-filthy’ message. The vans have been branded with messages such as ‘Don’t spread filth and old jokes’ and ‘Keep the environment clean, do not spread old jokes’ in Hindi. The fact is that Star One has tied up with BMC (Brihanmumbai Municipal Corporation) to brand its garbage vans and dust bins in order to promote its comedy show.
Also, a few bandaged men are moving around Mumbai, looking injured, with a message on them saying, ‘Purane jokes sunanewale ki yehi sazaa (This is the punishment for cracking old jokes)’.
Let’s hope Star One’s effort at lessening the challenge of entertaining its audience translates into good viewership numbers.
© 2007 agencyfaqs!