Last updated : September 25, 2014 04:04 PM
has appointed McCann Erickson to handle the corporate branding duties for the group. Prasoon Joshi, executive chairman, McCann Erickson, India, has confirmed this development to agencyfaqs!. In 2006, Mudra and O&M were awarded the corporate duties for the account.
It is learnt through sources that the pitch involved three agencies apart from McCann - Mudra, O&M and JWT. Further, sources estimate the size of the business to be between Rs 30 crore and Rs 40 crore.
When quizzed whether the Big B will be retained for Reliance ADAG's corporate communication, Joshi is evasive. "At present, it is difficult to comment on this for sure. We are still in the midst of evaluating possible routes to bring forth our idea, but it's a bit early in the day to say anything for sure."
Reliance ADAG corporate
© 2007 agencyfaqs! First Published : September 25, 2014 04:04 PM