Rediff does away with client services department

By , agencyfaqs!, New Delhi | In Advertising
Last updated : June 05, 2007
The agency has formed a separate business unit which will be headed by professionals from both the business and creative sides


DY&R has decided to adopt a new way of functioning. It thinks that the client services department has become redundant in creative agencies, and it has done away with it.

The agency feels that the view that the client services department serves as an intermediary between the client and the creative team is old fashioned and needs to be jettisoned. Instead, it wants an account management team to provide strategic and business inputs to the creative process, as planners do. The agency also plans to increase the level of interaction between the client and the creative department.

To begin with, the agency has created seven separate business units in Mumbai and Delhi, which will include professionals from both the business and creative sides. Each team is expected to provide strategic planning inputs, which have so far been a separate function.

Mahesh Chauhan
Mahesh Chauhan, president, Rediffusion, says, "The agency was growing bigger, and so were the expectations of our clients. This was the need of the hour as it will not only enable us to give clients undivided attention, but also work with speed. Teams have been formed, and clients have been clubbed on the basis of similarity of needs."

Four business units have been set up in Mumbai for four separate sets of clients. For instance, the Colgate and Palmolive businesses will be led by Ajay Verma and Iqbal Raj, while Tata Motors, Franklin & Templeton and Onida will be led by Vinay Kanchan and Rahul Jauhari. The third unit will be headed by Sujay Navavati and Tony Pereira, and they will look after Taj and Reliance General Insurance.

The fourth unit has Ashish Khazanchi from the creative side, while his servicing partner is expected to join soon. Together, they will be responsible for the Indian Oil and Tata Sky businesses.

In Delhi, three business units have been formed for Airtel, large and medium size businesses, and small businesses. The Airtel business will be headed by Amitesh Rao, who recently joined as national business head on the Airtel business.

Amandeep Khurana and Lira Priyadarshi are in charge of the large and medium size businesses, whereas Gopal Krishnan will be responsible for all small accounts.

First Published : June 05, 2007
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