MMS puts together best of brains to maximise creativity

By , agencyfaqs!, New Delhi | In Advertising | June 12, 2007
Mudra Marketing Services (MMS) recently held a creative workshop which saw participation from all its five units. The idea was to bring together all the creative minds of MMS and procure rare ideas

Mudra Marketing & #BANNER1 & # Services (MMS) organised a workshop for creative professionals from all its five units - Tribal DDB India, Rapp Collins India, PrimeSite, Brand Therapist and Kidstuff Promos & Events, on June 8-9.

The objective was to raise the bar of creativity for MMS professionals besides driving further growth in terms expanding the client's base and number of brands.

While addressing the gathering, R Lakshminarayanan, chief executive officer, Mudra Marketing Services, shared his journey which started four years back with the inception of MMS. He talked about the reluctance among the client fraternity, when MMS begun its journey, but now with the success of MMS, this is all history.

Meera Sarath Chandra, national creative director, Mudra Marketing Services, addressed her team mates saying that if one understands his consumers, he will also know where to find them. And this leads to a simple but quite path-breaking campaign.

She further said that there are only two choices for creative people - either become extinct with time, or unleash their creative instincts.

Chandra also asserted on the need to think out of the box, and she said that such an event was a great way to think different and beyond the usual.

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In the workshop, which was a two day event, there were sessions on perspectives in key specialisations - on Web 2.0, on global brand case studies, on promotions and events that have broken clutter, on the evergreen role of typography in communication, on 2D animation and film treatments on the first day. Late in the evening on Day 1, the MMS creative team was divided into two teams and asked to tackle a challenging brief on an exhaustive media-plural exercise.

On the second day of the event, five teams were asked to present ideas that were refreshingly different, bang-on-the-brief, fantastically creative and absolutely engaging. Individual initiatives, put up on the soft boards, were also evaluated and short listed for award-worthiness.

Chandra feels that the workshop achieved its objective. The best of brains when put together did help germinate new ideas. Citing an example she added, "We divided the group in five teams and gave them an assignment. The team came up with few ideas for, one of our clients. These ideas are for an offline space, while the client exists as a portal."

Soon, over the week MMS will meet up with the client and present the ideas to them. MMS plans to have such workshops every quarter from now.