Sanyo BPL says 'It's Over' with Triton

By , agencyfaqs!, New Delhi | In Advertising
Last updated : June 13, 2007
Sanyo BPL is now looking for an advertising agency

The rift

between Triton and its very important account, Sanyo BPL has been made official now. It was a few weeks ago when agencyfaqs! had reported on the souring relationship between the agency and its client, which has been going on for a year now.

Then, the agency had agreed that there were certain issues, which were to be resolved. But it seems that the talks between the two parties did not fall in place, and as a result, Sanyo BPL is now scouting for a creative agency.

Triton had been handling this business worth Rs 18 crore, since mid-2005 out of its Bengaluru branch. The loss of this business is certainly a heavy blow to the agency.

Rajiv Rastogi, head, brand management, Sanyo BPL told agencyfaqs!, "We are currently on the look out for an agency, which has a national presence, and a full and self-contained office in Bengaluru."

When contacted, Ganesh Kamath, vice-president, Triton Communications, Bangalore, maintained that the agency still hasn't received any intimation from Sanyo BPL.

Kamath was quick to remind about a clause in the contract as per which Triton needs to be given a three months period before the termination of the deal, and in this case, there has been no communication from the client's side. In fact, at the time of filing the first report on this rift, agencyfaqs! had learnt from its sources that Sanyo BPL had already sent a notice to Triton, but there wasn't any confirmation on the same from either of the parties.

However, Sanyo BPL has decided to stick with Initiative, its media agency.

Sanyo BPL is a joint venture between Sanyo Electric and BPL. The JV came alive in December 2005. This consumers electronics company offers the market both BPL and Sanyo products. While Sanyo caters to the high end connoisseur, BPL brand addresses the color TV segment - BPL's forte over the years. The product portfolio of BPL Sanyo includes refrigerators, washing machines, CTVs, and microwaves.

First Published : June 13, 2007
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