multi-agency pitch held in Singapore, Publicis has been appointed as the creative agency for Aviva Life Insurance brand campaign rollout in Asia. The markets the brand campaign will cover include India, Hong Kong, Singapore and Australia. Some of the other agencies involved in the pitch included M&C Saatchi, TBWA, BBDO and McCann Erickson.
Publicis India will lead the business as a regional hub team for the four markets. The mandate for the agency will be to enhance brand awareness for Aviva across the four markets by building a uniform and relevant brand platform. Commenting on the win, Partha Sinha, regional strategist, Publicis APAC, says, "We approached this assignment in a unique way. Rather than using conventional consumer insights we focused more on the social insights for each region."
The media mix for the business still has to be worked out in detail. The first campaign will roll out across markets by July 2007.