Rediff unveils Blog Showcase

By , agencyfaqs!, New Delhi | In Digital | June 18, 2007
The Blog Showcase will feature posts of registered bloggers, which can be voted for by the public

At the Blogcamp & #BANNER1 & # held in Pune on Saturday, (one of the lead sponsors of the event) announced the beta of its new initiative, Rediff Blog Showcase. As the name suggests, the website will be a platform for bloggers to showcase their posts. For this, they have to register with Rediff with their RSS (really simple syndication) feeds.

Every time they update their blogs, Rediff Showcase will feature their latest posts which can then be voted Digg-style by readers. They will also be able to comment on the posts on the site, which will also feature the top blog posts, bloggers and blogs of the day. The difference is that whereas on Digg, posts have to be put up manually, at Rediff Showcase they are updated automatically by RSS.

The model for Rediff Showcase has been developed over six months by Rajiv Dingra and his team at WATConsult. Dingra is also the founder of WATBlog. "Rediff wanted a platform to connect with bloggers. Bloggers want recognition and this is great way of giving it to them," said Dingra.

Right now, the website is working on an invitation-only basis, though the url, has been made active where bloggers can put in their requests for an invite.

Jasmeet Singh, vice president, product marketing at adds, "Other blog platforms don't do anything to promote a blog. They are usually dependent on doing it themselves or waiting for random discovery. Rediff Showcase is not a blog site, but will feature blog posts from different platforms." Singh adds that the blogs will be checked for updates once a day, and readers will be able to search for posts by keywords, or vist them through tags and pre-determined categories.

Singh added that the website should be live in the next two weeks. With reference to the business model, he said that it would evolve as the community grows.

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