Prasad, creative director, TBWA, Delhi, has moved to FCB Ulka in the same capacity. His move comes after a 12-year stint with the former, since he first stepped into the agency in 1995.
Soon after completing his MBA, Prasad began his career with Lowe (previously Lintas), Bangalore in 1993 in client servicing. He worked there for two years, and then moved to Anthem, Delhi, in 1995, again in the client servicing function.
FCB Ulka is in an expansion mode and looking at the new business wins, has added a new creative group to improve the quality of the work that moves out of the agency. The agency, which until now had four creative groups, has taken the count up to five, and Prasad shall take charge of the new group. It is learnt that Prasad will end up with some big businesses of the agency.
During his career, Prasad has worked on businesses such as Sony, Electrolux, Adidas, Moser Baer, TGIF, Pedigree, Twinigs Tea and Amar Ujala, to name a few.