Euro RSCG, Bangalore
has retained the creative duties for Dell in India; in the last six years, Euro has won the pitch for the third time. Apart from this, Euro and MPG, its media partner, has consolidated the Dell business across the APAC region, bringing up the count of the total number of countries being serviced to 12.
George Gallate, CEO, Asia Pacific, India and West Asia for Euro RSCG and global CEO, Euro RSCG 4D said, "The Dell business, valued at $150 million, is the largest win in Asia Pacific till date in 2007 and is likely to be the largest win in the region this year. It doubles the current business being handled by Euro RSCG for Dell."
The win further establishes the regional presence of MPG, as also the integration between MPG and Euro RSCG. The duo won the pitch against Omnicom agencies at the regional level; Mudra represented Omnicom in India.
Euro is looking at working on an integrated campaign for Dell, including advertising, direct, data and media across the APAC region. Sanjoy Gupta, Director South, Euro RSCG said, "Dell was looking at a completely new kind of service offering and Euro has put together a team that integrates strategy, creative and high-end direct marketing services through a single window."
Gupta adds, "Through 'Creative Business Ideas', one of Euro's proprietary tools which brings up ideas that transform the product, the brand, the company and at times the business itself, we wish to make a difference to the clients' business performance. Through the knowledge and disciplines of our integrated organisations, we wish to focus on the best solutions for the client, and not the means."