Neeraj Kumar returns to Electrolux for a second stint

By , agencyfaqs!, New Delhi | In Marketing | July 02, 2007
From 1998 to 2003, Kumar has served as assistant general manger, marketing for Electrolux, and this is like a second homecoming for him

Neeraj Kumar & #BANNER1 & # has been appointed vice-president, marketing and strategy, for Electrolux India, and this marks his return to the company for his second stint. Previously, he has been assistant general marketing for Electrolux Kelvinator, India. He moves in from Allied Domecq Spirits & Wine India.

Neeraj Kumar
Kumar has experience in the marketing and brand building function. He has been with Allied Domecq Spirits & Wine for the past few years four years, where he joined in 2003. There he was responsible for marketing the company's spirits brands such as Teacher's, Sauza Tequila and Jim Beam. Prior to that, he was with Electrolux Kelvinator, India for five years, from 1998 to 2003.

He will be based out of the Electrolux Group office in New Delhi and report to Laura Ashton, president, Electrolux Major Appliances, India with a dotted line to the senior vice president, marketing, Asia Pacific. Kumar will also be a member of the Electrolux Asia Pacific Marketing Leadership Team.

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