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Network Advertising wins Star Health and Allied Insurance business

By , agencyfaqs!, Mumbai | In Advertising | July 11, 2007
RK Swamy/BBDO, Interface Communications, SSC&B Lintas, Dentsu Communications and Rediffusion DY&R were the other agencies in the fray for the business. The size of the business is around Rs 4-5 crore

Network & #BANNER1 & # Advertising has won the Star Health and Allied Insurance business in Chennai after a closely contested pitch. Network will be handling both the creative and media duties for the company.

Network won the account after defeating five other contenders for the business, namely, RK Swamy/BBDO, Interface Communications, SSC&B Lintas, Dentsu Communications and Rediffusion DY&R. The size of the business is estimated to be Rs 4-5 crore. Star Health and Allied Insurance was launched in May 2006. Brand Portrait was roped in as the creative and media agency late last year, and the agency helped Star establish its foothold down South.

But with the company looking to establish its operations beyond the South, there was a need for a larger agency. Anand Roy, assistant vice-president, marketing and sales, Star Health and Allied Insurance, says, "We chose Network over the others as the agency offered us a comprehensive creative solution that fitted our expansion plans well."

Network's upcoming campaign (pan-India) will include television, print and online creatives, while the outdoor and radio ads will be done in-house by Star Health and Allied Insurance. The campaign will position the company as 'specialists in health insurance'.

Incidentally, Star Health had released a TVC last year (its first), created by its own sister concern, ETA Star Advertising, Malaysia, and released it in India through Brand Portrait.

The new campaign will roll out pan-India, but the main targets will be the major metros and B+ cities (mass segment).

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