Advertising has won the Star Health and Allied Insurance business in Chennai after a closely contested pitch. Network will be handling both the creative and media duties for the company.
Network won the account after defeating five other contenders for the business, namely, RK Swamy/BBDO, Interface Communications, SSC&B Lintas, Dentsu Communications and Rediffusion DY&R. The size of the business is estimated to be Rs 4-5 crore. Star Health and Allied Insurance was launched in May 2006. Brand Portrait was roped in as the creative and media agency late last year, and the agency helped Star establish its foothold down South.
Network's upcoming campaign (pan-India) will include television, print and online creatives, while the outdoor and radio ads will be done in-house by Star Health and Allied Insurance. The campaign will position the company as 'specialists in health insurance'.
Incidentally, Star Health had released a TVC last year (its first), created by its own sister concern, ETA Star Advertising, Malaysia, and released it in India through Brand Portrait.
The new campaign will roll out pan-India, but the main targets will be the major metros and B+ cities (mass segment).