India (KMI), owned by SpaceToon Media International, the Dubai-based group that is in the business of children's television programming and licensing of cartoon characters, announced the launch of its licensing and merchandising business in India and the SAARC nations. Among these is the children's animated character Doraemon. KMI launched in July 2006 has been appointed as the agency of the Hong Kong-registered Animation International, which is the licensor for Doraemon and other media properties.
The SpaceToon Group, launched in 1976, claims to be one of the leading embedded media groups involved in radio, licensing, merchandising, online and interactive products. The group's flagship channel, SpaceToon Kids TV, transmits to over 130 million viewers in 22 countries throughout West Asia and North Africa, and plans to start its channels targeting children in Korea, Russia and India. It claims to be the most viewed channel in the children's genre in its region.
Apart from Doraemon, Animation International distributes Jungle Book, Chibi Maruko, Ochaken, Panda Z, Post Pet, Let's & Go, and several other characters throughout Asia.
The new season of Doraemon will be aired this July on Hungama Television at 4:30 pm in a prime slot. To have nationwide visibility, the major focus will be on promotional licensing and events.