RK Swamy gung-ho about bravery, real estate

By , agencyfaqs!, New Delhi | In Advertising | July 13, 2007
RK Swamy/BBDO has clinched two new accounts, namely Godfrey Phillips Bravery and Eldeco

RK Swamy/BBDO & #BANNER1 & # has added to its business volume with two new accounts - Godfrey Phillips Bravery and Corporate Affairs, and the real estate player Eldeco.

Sunil Kukretti, vice-president, RK Swamy/BBDO Delhi has confirmed this to agencyfaqs!.

With this win, RK Swamy has swept in business estimated to be worth Rs 10 crore. The incumbent agency for Godfrey Phillips Bravery and Corporate Affairs was Everest Brand Solutions, while the Eldeco business was handled by Interact Vision.

Sunil Kukretti
The pitch for GPI was called in June. As a CSR initiative, Godfrey Phillips recognises and motivates citizens who exhibit courage and bravery. It presents awards in two categories physical bravery and social acts of courage. In each category, winners are awarded gold, silver and bronze medals along with cash awards and certificates. The media mix for the GPI account comprises of print, TVC, outdoor and below the line activities.

Eldeco, on the other hand, is currently operational in Delhi NCR and a few cities in Punjab, Haryana and Uttar Pradesh. It now has plans to foray into the other parts of the country. As a result, Eldeco is looking for an agency that can give it a fresh perspective. The media mix for Eldeco will comprise of mainly print, radio and outdoor.

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