Enterprise, Kolkata, has bagged the creative duties for Bengal Shriram. Bengal Shriram is part of Shriram Properties, the Rs 25,000 crore Bangalore based real estate developer, and is entering Kolkata for the first time. The company will develop suburban property and set up an integrated IT Township and Auto Park over 314 acres.
There was no formal pitch held and the business was awarded to Bates David Enterprise based on its past credentials. The media duties for the business have not been decided yet and will be worked out soon. The advertising spends are estimated to be in the region of Rs 5 crore.
Subhash Kamath, CEO, Bates David Enterprise, adds, "The Kolkata market is fast changing and we see real estate as one of the key growth categories for us. This category requires 360 degree thinking and not just advertising. The Bates Kolkata team has acquired expertise with this approach and we are proud that Bengal Shriram has placed its faith in us."
The media mix for the business will include print, outdoor advertising, road shows, below the line activities and Internet promotions. Television and radio are not included in the media mix.