Slim Zone gets Contract solo Silver Pencil

By , agencyfaqs!, New Delhi | In Advertising | July 16, 2007
Contract is the only Indian agency to have bagged a Pencil at One Show this year

Though this & #BANNER1 & # year's One Show saw 33 Indian entries competing for the coveted Pencils, one up from last year's 32, Contract India's Delhi branch is the only one of them to have grabbed a Pencil. Incidentally this is Contract's first Pencil ever.

Contract won a Silver Pencil in the category called Collateral Design and Point-of-Purchase. The silver was won for work done on the Slim Zone campaign. Slim Zone, a little known weight loss clinic, asked Contract to come up with a campaign that would place them parallel to other big players in the category.

How much did you lose?
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Created by Ashish Chakravarty, vice-president and creative head, and Vineet Mahajan, creative director, Contract, Delhi, the campaign used the idea called 'lost weight'. Slim Zone had over 50 clients who lost a significant amount of weight. Weights of various denominations, each engraved with the name of the person who lost that amount of weight were placed in and around restaurants, food courts, trial rooms, and other places.

As a result, the agency claims that Slim Zone received more inquiries in three weeks than it had in the last one year.

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