Though this & #BANNER1 & # year's One Show saw 33 Indian entries competing for the coveted Pencils, one up from last year's 32, Contract India's Delhi branch is the only one of them to have grabbed a Pencil. Incidentally this is Contract's first Pencil ever.
Contract won a Silver Pencil in the category called Collateral Design and Point-of-Purchase. The silver was won for work done on the Slim Zone campaign. Slim Zone, a little known weight loss clinic, asked Contract to come up with a campaign that would place them parallel to other big players in the category.
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As a result, the agency claims that Slim Zone received more inquiries in three weeks than it had in the last one year.