afaqs!

Euro RSCG to handle corporate for BoB

By , agencyfaqs!, New Delhi | In Advertising | July 17, 2007
Euro RSCG has bagged the creative duties for Bank of Baroda's centenary campaign. BoB is on the brink of celebrating 100 years of its existence

Bank of & #BANNER1 & # Baroda, which was launched in 1908, is all set to celebrate 100 years of existence. Euro RSCG has been assigned the task of creating the Bank of Baroda centenary campaign. This win for Euro RSCG comes after a multi-agency pitch. The other agencies in the pitch were Mudra, O&M, FCB Ulka, Lintas Personal and Interpublicity.

Says Dipankar Mookerjee, general manager, human resources and marketing, Bank of Baroda, "We have been working with Euro RSCG for quite some time. The agency understands the brand and its creative route reflects the centenary spirit."

Endorser Rahul Dravid next to
the recently revamped bank logo
Euro RSCG has also designed a new centenary logo for the bank. Celebrations include painting the city orange, and interactive all-day events with live coverage on radio and TV, along with print displays.

Suman Srivastava, chief executive officer, Euro RSCG, says, "It is a proud milestone for Bank of Baroda and even for us. The bank has seen changes over the last few years and our task with the centenary campaign is to take the momentum further." Bank of Baroda's annual ad spends are around Rs 50 crore.

agencyfaqs! readers will remember that BoB was looking to hire another agency for its corporate identity duties. For this, it was in talks with Ogilvy & Mather, and reportedly, things were on the brink of finalisation. In fact, as O&M handles a conflicting brand - Bank of India - it was even rumoured that the account would move to another Ogilvy Group agency, Meridian. However, in the end, it was Euro RSCG that bagged the account.

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