Alok Kumar & #BANNER1 & # Ghosh, aka Dada, has been brought in as senior creative director, Bates David Enterprise, Chennai. He moves in from TBWA, Chennai.
Speaking about the appointment, Vijay Jacob, V-P and GM, Bates David Enterprise, Chennai, says, "What's great about Dada's work is an inventive, refreshing perspective. He will help raise our creative standards and add more muscle to the creative team. He's come in at an opportune time, when we're geared up to move into our new office."
In 1992, Ghosh moved to McCann, Delhi, as group head; he stepped out in 1994 as associate creative director. He moved to JWT (then HTA), Chennai, later that year for a short stint as associate creative director. He joined Fifth Estate, Chennai, in 1995 and was there for about one and a half years as creative director, art. Following this, he shifted base to Delhi and joined Everest as creative director.
Dada says, "With 22 years in 12 agencies, working with 35 brands across five cities, what I bring to the table is experience. As the team here is young, I'd like share my experience to help enhance their work."
Amongst the brands that Ghosh has worked upon in his career are Eveready, Tata Tea, CitiBank, Bata, Ray-Ban, Nescafe, Gillette, Schwarzkopf Palette and Sify.