Digital Signage Asia 2007 to address ad industry

By , agencyfaqs!, New Delhi | In OOH News | July 24, 2007
The event will be held on November 21-22 in Mumbai, and is the first event of its kind - highlighting digital signage solutions and challenges in Asia

In an economy & #BANNER1 & # with a booming retail sector and ambiguous outdoor laws, digital signage has an obvious role to play in out-of-home advertising. Retail digital signage is expected to be a $2.07-billion industry by 2010, according to iSuppli. VJ Media Works, which organises industry events such as In-Store Asia and the Outdoor Advertising Convention, is bringing together the first event on digital signage in Asia.

Digital Signage Asia 2007 will be a two-day event focusing on the technological and creative aspects of digital signage. The panel members and speakers will comprise professionals from among digital network operators, retailers, brand managers and ad agencies.

According to a company spokesperson, "One of the key areas under discussion will be designing and content on digital signage, which is a big issue worldwide. A lot of ad agencies need to be informed about the designing process, which is specific to this medium." The spokesperson adds that apart from outdoor industry professionals, the event is also aimed at media planners and ad agencies, who do not always consider digital signage in their plans.

The event will also showcase an exhibition with the latest solutions in digital signage. Digital Signage Asia 2007 will be held on November 21-22 at the JW Marriot Hotel in Mumbai.