Delhi-based software solutions and mobile value-added services provider, has partnered exclusively with music records company Tips for content creation and content commercialisation on mobile phones.
With this tie-up, Handygo will get the licence and copyright to market polyphonic ringtones, monotones, wallpapers, picture messages, logos and animated SMSes of all the upcoming movies and music albums released and produced by Tips.
Handygo is also Tips' technology partner and will provide Tips with its expertise in commercialising content across various mobile operators.
For the moment, Handygo will start with providing music, trailers and clips from upcoming and newly released movies such as 'Naqaab' and 'Race'. Alisha Chinai's new album, 'Shut Up & Kiss Me', is among the eight albums that will be streamed across Airtel, Hutch, BSNL, Idea and Reliance users' mobile phones on demand and at reasonable rates.
Besides movies and music, Handygo will also offer non-music content such as games, short videos, logo, screensavers and animation. Krishna says, "We'll provide content on two basic platforms, WAP/GPRS and Interactive Voice Response (IVR) platforms."