Amritsar and Ahmedabad to have new radio stations

The Bhaskar Group promoted Synergy Media’s 94.3 My FM has been launched in Amritsar, while Radio City has taken off in Ahmedabad.

My FM, which is already present in Jalandhar and Chandigarh, will now cover the entire state of Punjab with the addition of the new station in Amritsar. Overall, this will be Synergy Media Entertainment Ltd’s seventh radio station.

The marketing strategy for My FM involves on-ground activities and events across Amritsar in shopping malls, which involves organising entertainment programmes for people and holding quizzes.

Harrish M. Bhatia, business head, 94.3 My FM – Dil Se, says, “Punjab is considered a pilot market for every category, thus adding value to our offerings. We are also looking forward to a good response from the advertisers.”

From the programming perspective, Viplove Gupte, national head, programming, 94.3 My FM, says, “We are a city centric radio station and will follow the same strategy in Punjab as well. ‘Rangeela Mann’, a character programme very popular in Chandigarh and Jalandhar, will be aired in Amritsar as well.”

My FM will soon launch stations in Indore, Gwalior, Nagpur, Raipur, Jabalpur, Bilaspur, Jodhpur, Ajmer, Kota and Surat.

Radio City has been launched in Ahmedabad. It is the third private radio station to be launched in the city after Radio Mirchi and My FM.

Radio City plans to make its programming more people friendly and high on participation with interactive programmes. This is Radio City’s ninth launch in the country and its second in Gujarat; its first station already functional in Vadodara.

The marketing strategy for Radio City involves interactive activities, which include a contest in which 10 lucky listeners can win cash (Rs 500-1,000) on the spot every day for a month between 4pm and 8pm.

The programming mix will have an urban touch to it. The station plans to attract as many people as possible with its new programmes, which the station promises will be interactive.

Radio City will soon launch in Coimbatore, Vizag, Pune, Surat, Nagpur, and other centers in Western India.