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Reliance Blue Magic calls for creative pitch

By , agencyfaqs!, Mumbai | In Advertising | August 09, 2007
Leo Burnett, McCann-Erickson and Mudra DDB are some of the agencies in the fray

Reliance & #BANNER1 & # Bluemagic, Reliance ADAG's DTH venture, is scouting for a creative agency. The company called for a pitch some time ago, and the first round of presentations has already been made.

Some of the agencies in the fray are Leo Burnett, McCann-Erickson and Mudra DDB.

A source close to the development has confirmed this to agencyfaqs! In fact, a senior executive at ADAG, who wished to be anonymous, said that the company is looking forward to innovative creative ideas that could be clutter-breakers in a market that already has three important players. Telecom major Airtel has already announced its entry in the market. The Airtel business is handled by JWT, while the Tata Sky business is under Rediffusion's custody.

The media that the company is looking at is mainly television and out-of-home. Industry estimates put the size of the business to nothing less than Rs 30-35 crore.

Reliance Bluemagic, the fifth entrant in the DTH market, is expected to hit this market by year end. The group is looking at providing satellite based broadband Internet services along with its DTH offerings. The company is also looking at an entire range of voice and data services, including facilities like video on demand, to offer higher interaction to its consumers.

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