afaqs!

ZenithOptimedia gets businesses worth Rs 150 crore

By , agencyfaqs!, New Delhi | In Media Planning & Buying | August 10, 2007
ZOD has signed up for businesses worth Rs 150 crore in the last few months. The new wins include INX TV, Future Brands, Ranbaxy, CTC Mall and HTC

ZenithOptimedia & #BANNER1 & # is on a high. Its recent business wins collectively stand at a value of Rs 150 crore. Some of the wins (some of which have already been reported by agencyfaqs!) are INX TV, Future Brands, Ranbaxy, CTC Mall and HTC. This adds to an already impressive portfolio comprising brands such as Aviva, British Airways, Emaar MGF, Fidelity, Hewlett-Packard, Hyundai, Living Media Group, Nestlé, Oberoi and Puma.

A communication from ZenithOptimedia claims that the agency was chosen on the basis of its compelling ROI proposition, which focussed on investments.

Ambika Srivastava, chief executive officer, ZenithOptimedia, says, "This is a thrilling time for us. These wins provide us an opportunity to work as partners with clients who have exciting plans for the future in this market. It also demonstrates ZenithOptimedia's strengths with regard to its ROI philosophy, people resources, tools and practice."