and Promotions has launched 'Every Tuesday', a weekly magazine on art, culture and entertainment. Ace Publications claims this is the first weekly magazine launched in India that covers art, culture and entertainment.
The magazine intends to explore the uncharted waters of arts and culture in the country. 'Every Tuesday' will feature a variety of news and views related to all aspects of culture, including music, literature, cinema, dance and fine arts. It will be positioned as a forum for art lovers, with the baseline, 'One Week in One Day'.
Shashi Vyas, editor and publisher of 'Every Tuesday', says, "When I was growing up, the media used to take serious note of the happenings in the world of art and culture. There used to be dedicated arts pages, which used to carry excellent reviews, report on trends, and had artists expounding on their fields."
When he looks back, he says, he realises that this coverage had a profound impact on the mindset of society. "Sadly, that is not the case today where the accent of media is focused on pretty pictures and easily digestible sound bites rather than serious reviews and analysis," says Vyas. Thus the need to launch a magazine such as 'Every Tuesday'.
The magazine has been launched in Mumbai today, but plans are on to take it to Delhi in 2008. Bangalore will be the next destination for 'Every Tuesday'.
In its first issue, 'Every Tuesday' focuses on the concern of losing Rang Bhavan, Mumbai's only open air auditorium, and has an exclusive conversation between Pandit Ravi Shankar and Santoor exponent Satish Vyas. Further, it includes city happenings in arts and culture from Tuesday to Tuesday. Reviews of movies, books and concerts also find place in the 15-page magazine.
The Source, headed by Menka Shivdasani and Raju Kane, will handle the editorial content for 'Every Tuesday', while Ace Publications and Promotions will be in charge of the advertising, marketing and distribution of the magazine.