DigiDebate: How should online campaigns be measured?

By , agencyfaqs!, New Delhi | In Digital
Last updated : August 14, 2007
Some count brand value over sales revenue targets when evaluating their online ad campaigns, while others think customer engagement is more necessary than meeting ROI targets on the ad spend. Vineet Mathur and Sachin Bhatia define their ideal metric system for online advertising


First Published : August 14, 2007

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